Fitbit local x the w: minneapolis

South Dakota's ring-necked pheasant offers much more than a peculiar cackle, a raucous flush, or a wingshooter's ideal target. It embodies unbreakable hunting traditions. It fuels incredible wildlife conservation efforts. It drives local, regional and statewide economies. And for families like the Olsens, pheasants are firmly stitched into the fabric of their heritage.
 
 

Client: Fitbit Local

In collaboration with

The W: Minneapolis

Hillary Kline

Director of Photography / Editor

Adam DeMarchi